Axe campaigns: dirty rolling (U.S) & Axe vice (Argentina)

Dirty Rolling

Axe has launched a great advergame at www.dirtyrolling.com. It’s an extension of some of their latest TV advertising, where a couple in an embrace roll down a hill, getting dirty along the way. The object of the advergame is to get as dirty as possible. Visit the website to play the game, and check out the commercial below:

Axe Vice / Unidad Penitenciaria de Mujeres

Check website from Argentina. There’s also a funny fake documentary that explain Axe Vice campaign.